Call Us: 1-616-956-9111

Our Team

We are Experienced. We Provide Solutions.
Russell Sales is more than a sales organization.  Our experience and expertise delivers solutions which are precisely tailored to meet your needs.

Dave Russell’s background has been in motors and gearmotors for over thirty years, a majority of which, as a manufacturer’s representative. Having been involved in both a one-man operation and as a partner in a multi-man goup, Dave knows the synergy it takes to operate a rep group with one goal and many different personalities.  With his sales and engineering expertise, his focus is spent working with his team or with high volume OEM, and distributors.

Ed Lindenmayer has been in the electro-mechanical sales business since 1978.  With his many years and strong knowledge in field sales, and running a warehouse, he has proved to be an invaluable tool working closely with distributors over his career.  Ed, as such, brings a diverse knowledge of application engineering to his work with OEMs and distributions of all sizes.

Chris Lauderback, located in Eastern Michigan is a degreed Electical Engineer, with over 24 years of experience selling motors, gearmotors and controls.  Working closely with General Motors, Chrysler, and Ford to facilitate specification, has allowed single source approval for large automotive programs worldwide for several of the companies we represent.  This provides continued growth in distribution and OEM channels.

Greg Jones has been in industrial sales since 1989 and has previously worked for W.W. Grainger and GE in outside sales through their distribution channels.  Greg has an intimate knowledge of how this channel works; he has grown our distribution business exponentially along with our OEM side of the business at the same rate.  Greg has recently completed the MRERF “CSP” program and is currently working on completing the 3 year commitment of their CPMR program. These courses help us to fine tune our short and long term strategies to find the appropriate customers that we can support with product solutions from our manufacturer’s that we represent.

Roxanne MacDonald is our office/customer service manager located at our home office in Ada, Michigan (Grand Rapids).  She has a degree in business science, an extensive customer service background with four years spent in the electric motor industry and seven years of prior experience in machining and the manufacturing of bearings, shafts and gears.  Her experience, manufacturer’s contact base and drive to streamline processes makes her an asset to the Russell Sale’s team.